Sony confirms a $399/€399/£349 price for the PlayStation 4 hardware, $100 cheaper than Microsoft's Xbox One

Sony has announced today that the PlayStation 4 will cost $399 in North America.

In other regions, the PlayStation 4 will cost €399 in Europe and £349 in the UK.

The PlayStation 4 will retail for $100 less than Microsoft's Xbox One, which will cost $499/€499/£429. The PlayStation 4 will launch this holiday season, but Sony did not date the PlayStation 4. Microsoft's Xbox One will launch in November.

Preorders for the device will likely begin imminently at major retailers.